Sarah
Data-driven strategist who turns insights into impactful campaigns that deliver ROI.
team@wetrends.co.ukAbout Sarah
Sarah leads the strategy team at WeTrends, bringing a wealth of experience in data analytics and market research. With an MBA from LSE and 8 years in digital marketing, Sarah ensures every campaign is backed by solid research and clear objectives.
Her expertise lies in transforming complex data into actionable insights that drive creative decisions. Sarah has pioneered several proprietary research methodologies that have become industry standards for understanding Gen Z and Millennial consumers.
Sarah is passionate about sustainable marketing practices and regularly advises clients on ethical brand positioning.
Expertise
Key Achievements
- MBA from London School of Economics
- Former Strategy Director at Ogilvy
- Published author on consumer behavior
- Won 5 industry strategy awards
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